January 2012: Typing Trends for 2011 into Google on January 1st 2011 gave us around 46 million results but typing Trends for 2012 on January 1st 2012 gave us around 808 million! Clearly there are a growing number of diverse opinions on what’s in store – particularly in a year where we face increasing uncertainty over everything from the geopolitical world order (with changes due in many leading nations) to the economy (recession or not? global or not?) to consumer behavior (to buy or not to buy?). The problem is there are so many forecasts and opinions out there that it is tough to sort the noise from the merely interesting to the extremely important.
So, as last year, we thought we would give you a brief overview of where you can find some of the more interesting and important trend forecasts and ideas for 2012. As always, bear in mind that in a world as uncertain as ours such forecasts are not meant to be accurate. Treat them as directional and informed opinions on potential opportunities and challenges that can offer new perspectives to supplement your own thinking on what might be possible, feasible and desirable. And look at both sides of the arguments – as uncertainty grows, so does the diversity of opinion! Don’t forget to look at top trends outside your own industry or market space – these may well cross over sooner than you think! We will pick up on many of these trends in our next GT briefings along with examples of how they are being – or could be – translated into action.Continue