Tracey Keys

Tracey is a Director of Strategy Dynamics Global SA. She has over twenty years of experience as a consultant and executive, focused on complex strategy and organisational issues, and has worked with leading companies globally. Prior to founding Strategy Dynamics Global SA, Tracey worked with senior executives at IMD, and has held senior roles at the BBC, Booz &Co., Deloitte & Touche and Braxton Associates, as well as being an active advisor to a number of start-ups. Tracey is a Fulbright Scholar and holds an MBA from The Wharton School, University of Pennsylvania where she was distinguished as a Palmer Scholar.

In Brief: The Small Power of a Big Idea — and Vice Versa

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What would cutting your energy consumption by two-thirds mean for your way of living? Most people in the developed world would fear the worst, a return to candles and chilly houses.  Not so the Swiss. Since 1998, they have increasingly embraced this ambitious vision in the form of the 2000–Watt Society, conceived by scientists at the Federal institute of Technology (Eidgenössiche Technische Hochschule Zurick or ETHZ).

The big idea: Small power.