Tracey Keys

Tracey is a Director of Strategy Dynamics Global SA. She has over twenty years of experience as a consultant and executive, focused on complex strategy and organisational issues, and has worked with leading companies globally. Prior to founding Strategy Dynamics Global SA, Tracey worked with senior executives at IMD, and has held senior roles at the BBC, Booz &Co., Deloitte & Touche and Braxton Associates, as well as being an active advisor to a number of start-ups. Tracey is a Fulbright Scholar and holds an MBA from The Wharton School, University of Pennsylvania where she was distinguished as a Palmer Scholar.

Giving It All Away: A Conversation with Dustin Byrne, CEO, Givmo

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Givmo ( is an intriguing start-up, with a business model built around the “freeconomy.” It focuses on helping you give away unwanted or unneeded items which may still have value to others.  Maybe you are moving house, or the children have gone to college and you don’t need the extra television, sofa, bookshelf, books… you name it.  With Givmo, it is easy to connect potential givers with potential receivers – no middleman, on which more below – and make the exchange person to person with no hassle.  The only cost for the receiver is a shipping fee which is generally below standard rates as Givmo has negotiated preferential rates.

Global Trends recently had the chance to speak with Dustin Byrne about the idea behind Givmo, and how this builds on global trends in terms of the changing notion of value and ownership, as well as the changing technology landscape.