GT Briefing October 2012: The Rise of the BRICS and Beyond

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October 2012:

Open a newspaper, read a report, or listen to an executive interview and chances are that the focus will be the tremendous growth of the BRICS & beyond markets. Economists enthuse over the exploding middle class and long term economic prospects, in contrast with the stagnating growth of the developed markets. Executives talk about their companies’ strategies for growth in the BRICS & Beyond. Investors want to buy ever more “emerging market” stocks. Why? Because this is where the growth is, today and in future – and financial markets demand growth. In this briefing, we take a look at the potential of some of these markets, their impact on growth and innovation, and the challenges of competing in the B&B.

Extract of Ernst &Young’ s 25 rapid-growth markets

Estimated Real GDP growth (% per year)

BRICS Oct 2012 chart

(Source: Ernst &Young – Rapid Growth Markets )

The Influence Landscape: The Evolving Power of Shapers & Influencers

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Type the word “influence” into Google and it returns 142 million results.  What is going on?  The last two decades have seen major changes in the world which have reshaped the influence landscape – with power shifting away from position and traditional measures of status towards a much more fluid, fickle and democratic power structure.  Today it is about the power of “me” and “we” more than the power of “they.”  In this article we explore the emerging influence landscape and some of its potential implications.

Beyond Philanthropy and Propaganda: Making the Most of Corporate Social Responsibility

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Too often executives have viewed corporate social responsibility (CSR) as just another source of pressure or passing fad. But as customers, employees, suppliers—and indeed, society more broadly—place increasing importance on CSR, some leaders have started to look at it as a creative opportunity to fundamentally strengthen their businesses while contributing to society at the same time. They view CSR as central to their overall strategies, helping them to creatively address key business issues.

Making the Most of Corporate Social Responsibility: Continuing the Conversation

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Many thanks to those who read and considered the ideas in our article “Making the most of corporate social responsibility”—and particularly to those who shared their thoughts and experiences on smart partnering. As many rightly pointed out, there has been a groundswell of interest in CSR, as well as a growing number of powerful examples of smart partnering. This momentum reflects an improved understanding of the potential benefits to companies and the increasing maturity of social organizations. Both see the potential for mutually creating value.