Open a newspaper, read a report, or listen to an executive interview and chances are that the focus will be the tremendous growth of the BRICS & beyond markets. Economists enthuse over the exploding middle class and long term economic prospects, in contrast with the stagnating growth of the developed markets. Executives talk about their companies’ strategies for growth in the BRICS & Beyond. Investors want to buy ever more “emerging market” stocks. Why? Because this is where the growth is, today and in future – and financial markets demand growth. In this briefing, we take a look at the potential of some of these markets, their impact on growth and innovation, and the challenges of competing in the B&B.
Extract of Ernst &Young’ s 25 rapid-growth markets
Estimated Real GDP growth (% per year)
(Source: Ernst &Young – Rapid Growth Markets )Continue