About www.globaltrends.com

Change happens: Start shaping the future you want now!

In an age of turmoil where visibility on the future is low, one thing is clear: Being able to anticipate and plan for future success is more critical than ever, but few businesses have strong capabilities in this area. Accelerating global challenges -- and opportunities -- mean business as usual in twenty, ten, or even five years, will be radically different to what we have known before.  How will your business succeed?

Strategy Dynamics Global SA helps organizations and their leaders to navigate a complex, interconnected and uncertain world to stay ahead. 

What We Do

Our services are designed to help organizations no matter where they are in the process of moving from collecting data on the trends impacting the world, to developing insights and implications for the organization, to taking actions today to prepare for the future.

Information and analysis on the trends that will impact your organization: From The Global Trends Report 2013 and The Global Trends Fieldbook, to the 20 Trend Reports – data-rich summaries of key areas of change, e.g. people, labor, capital – to the Industry Briefs, which offer views on how trends will impact specific markets and the competitive landscape. We also publish www.GlobalTrends.com. Our reports, articles, free monthly briefings, interviews, blogs and tools are read and used in over 190 countries worldwide, by executives, researchers, academics, journalists and individuals interested in translating trends into positive action.  

Working sessions and programs to expand understanding and application of global trends among your target audience: We work with leading companies, education institutions, business networks and conferences to create working sessions and programs that bring global trends to action thinking into your organization. Click here for an overview of a Global Trends Challenge Working Session.

Tools and services to help you rethink the playing field for your organization – and make informed choices: Use the Toolkits  to work with your team to map the future playing field for your firm. Define the specific implications of trends for your organization – to enhance your ability to make informed choices today. When it helps to have an outside perspective, we work with teams to facilitate the process of moving from trends to actions, e.g. in developing insights, scenarios and options, making choices, and building trends into the strategy process.

Click here to download our brochure to find out more about what we do. 

Our Team

Tracey S. Keys

Tracey is a Director of Strategy Dynamics Global SA. She has over twenty years of experience as a consultant and executive, focused on complex strategy and organisational issues, and has worked with leading companies globally. Prior to founding Strategy Dynamics Global Limited, Tracey worked with  senior executives at IMD, and has held senior roles at the BBC, Booz &Co., Deloitte & Touche and Braxton Associates, as well as being an active advisor to a number of start-ups.  Tracey is a Fulbright Scholar and holds an MBA from The Wharton School, University of Pennsylvania where she was distinguished as a Palmer Scholar. She is a co-author of Ready? The 3Rs of Preparing Your Organization for the FutureMust Win Battles: How to Win Them, Again and Again, and co-editor of Mastering Executive Education: How to Combine Content With Context and Emotion. 

Christel K. Stoklund

Christel, our Head of Research, is a market research professional whose experience includes planning, developing, analyzing and reporting market research projects, with particular expertise in FMCG, pharmaceutical and telecommunications.  Previously Christel has held senior positions with The Nielsen Company, as well as consulting and teaching positions at The Education Center of Finance and The Aarhus School of Business, both in Denmark. She also has successfully set up an online business based in the US. Christel speaks fluent English and Danish and holds a Masters degree in Strategy and Organization from The Aarhus School of Business.

Pavla Foley

Pavla, our Marketing Manager, is an experienced marketing and sales professional. After five years’ experience as a Financial Services Account Manager with Thomson Reuters, Pavla worked within SMEs in Switzerland as a public relations and marketing manager. She has a background in International Relations, with a BA degree from the Università degli Studi di Trieste, and a MA in International History and Political Science from the Graduate Institute in Geneva. A Czech national, she has travelled the world as a global expatriate accumulating hands-on experience in numerous countries and is fluent in Czech, English, Italian, Spanish and French.  

Lene M. Toubro

Lene is a part-time researcher. Lene worked as a project manager at IBM for a number of years before her husbands' work took them on an expat adventure through Europe, from Norway, to France, Italy and Switzerland before moving on to the U.S. In the U.S. she successfully started and led a non-profit animal welfare organization. She has wide editorial experience for a number of publications and holds a Diploma in Marketing from the Copenhagen Business School. Lene is currently located in the U.K.


Thomas W. Malnight 

Tom Malnight is a Professor of Strategy at the International Institute for Management Development (IMD) in Lausanne Switzerland. He is the co-author of The Global Trends Reports 2012 and 2013, and of The Global Trends Fieldbook. Among other work, Tom is the co-author of Ready? The 3Rs of Preparing Your Organization for the Future and Must Win Battles: How to Win Them Again and Again.  Previously Tom was on the Faculty of the Wharton School of the University of Pennsylvania.  Tom has a DBA from the Harvard Business School and an MBA from the Wharton School.

Our Associates

Every company today benefits from a strong network of experts and advisors that they can call on for different situations. We are no exception and are pleased to be able to work with a network that offers important skills and capabilities for our clients.  In this section we are pleased to introduce some of these associates.

Sanja Fabrio – Strategic Government Affairs

Sanja is Principal at Strategic Government Affairs. She has 20 years of government and regulatory affairs, general management and business development experience in a major Fortune 100 multinational from a highly regulated industry. Sanja works with executives helping to shape their company’s regulatory strategy, develop outreach strategies for their stakeholder base, manage regulatory risks and turn them into business opportunities. She collaborates with IMD business school, taking a fresh look at the ways corporations deal with ever increasing regulatory pressures that have the potential to affect their license to operate. Sanja is contributing business cases and papers and co-hosts lectures on IMD’s OWP course. Sanja held previously top management positions in Philip Morris International in both line management and Corporate Affairs.  With background in economics, Sanja holds an MBA from SDA Bocconi of Milan, Italy and is fluent in English, French, Croatian and Italian and commands a fair knowledge of German. Sanja's webite is www.stratgovaffairs.com and she can be contacted at This email address is being protected from spambots. You need JavaScript enabled to view it. .

Suzanne Rosselet  Global Competitiveness Consulting, International professor, advisor and speaker

Suzanne Rosselet is the Founder of Global Competitiveness Consulting, specializing in issues of national/corporate competitiveness, sustainable economic development and strategic investment for global companies. She is a guest professor at the University of Lausanne, Switzerland and for the Sino-Swiss Management Training Program for Sustainable Development in China. Suzanne is also a member of the Duke Corporate Education Global Learning Resource Network. Her main areas of expertise include the identification and assessment of country strengths and weaknesses; the determination of national competitive strategies to enhance growth and social development; global trends; and helping executives understand the challenges they face in today’s rapidly changing global landscape. She has published extensively on these themes. Previously, at IMD Business School in Switzerland, Suzanne was Deputy Director of the World Competitiveness Center (WCC) and co-author of the IMD World Competitiveness Yearbook (WCY) from 2001 to 2012. Prior to IMD, Suzanne was a Professor at Business School Lausanne in Switzerland.  Suzanne received a B.S. in Economics from Stanford University, CA. She was a Post-Graduate Fellow at H.E.C., University of Lausanne, Switzerland, and holds a doctorate from the Geneva School of Diplomacy. She can be contacted at This email address is being protected from spambots. You need JavaScript enabled to view it. .  This email address is being protected from spambots. You need JavaScript enabled to view it.