About www.globaltrends.com

Change happens: Start shaping the future you want now!

In an age of turmoil where visibility on the future is low, one thing is clear: Being able to anticipate and plan for future success is more critical than ever, but few businesses have strong capabilities in this area. Accelerating global challenges -- and opportunities -- mean business as usual in twenty, ten, or even five years, will be radically different to what we have known before.  How will your business succeed?

www.Globaltrends.com helps organizations and their leaders to navigate a complex, interconnected and uncertain world to stay ahead. 

What We Do

Our philosophy is simple:

     Be in front of change: provide frameworks, information and tools to translate trends and the change they drive into insights and implications for your organization’s strategic analysis.

     Trends, trends and more trends: offer in-depth understanding of global trends, strategy formulation and execution in practice – plus the best sources of information and analysis on every topic.  

     Tools and exercises: give you the tools to work through the implications of trends – delivering options and scenarios to enable informed decision-making, the development of early-warning systems and strategic “dashboards.”

     Breadth and depth: deliver a comprehensive, real-time gateway into trends reshaping the world. From macroeconomic trends, to how consumer behavior is changing, to micro industry trends – it’s all here.

     Personalization: use our real-time KnowledgeBase to allow you to stay up to date with the latest news and trends -- customized by you.

     Independent analysis: support you with an independent perspective, informed but not limited by academia, working with top teams of leading companies and running businesses.

Our Team

Tracey S. Keys

Tracey is a Director of Strategy Dynamics Global SA. She has over twenty years of experience as a consultant and executive, focused on complex strategy and organisational issues, and has worked with leading companies globally. Prior to founding Strategy Dynamics Global Limited, Tracey worked with  senior executives at IMD, and has held senior roles at the BBC, Booz &Co., Deloitte & Touche and Braxton Associates, as well as being an active advisor to a number of start-ups.  Tracey is a Fulbright Scholar and holds an MBA from The Wharton School, University of Pennsylvania where she was distinguished as a Palmer Scholar. She is a co-author of Ready? The 3Rs of Preparing Your Organization for the FutureMust Win Battles: How to Win Them, Again and Again, and co-editor of Mastering Executive Education: How to Combine Content With Context and Emotion. 

Christel K. Stoklund

Christel, our Head of Research, is a market research professional whose experience includes planning, developing, analyzing and reporting market research projects, with particular expertise in FMCG, pharmaceutical and telecommunications.  Previously Christel has held senior positions with The Nielsen Company, as well as consulting and teaching positions at The Education Center of Finance and The Aarhus School of Business, both in Denmark. She also has successfully set up an online business based in the US. Christel speaks fluent English and Danish and holds a Masters degree in Strategy and Organization from The Aarhus School of Business.

Pavla Foley

Pavla, our Marketing Manager, is an experienced marketing and sales professional. After five years’ experience as a Financial Services Account Manager with Thomson Reuters, Pavla worked within SMEs in Switzerland as a public relations and marketing manager. She has a background in International Relations, with a BA degree from the Università degli Studi di Trieste, and a MA in International History and Political Science from the Graduate Institute in Geneva. A Czech national, she has travelled the world as a global expatriate accumulating hands-on experience in numerous countries and is fluent in Czech, English, Italian, Spanish and French.  

Lene M. Toubro

Lene is a part-time researcher. Lene worked as a project manager at IBM for a number of years before her husbands' work took them on an expat adventure through Europe, from Norway, to France, Italy and Switzerland before moving on to the U.S. In the U.S. she successfully started and led a non-profit animal welfare organization. She has wide editorial experience for a number of publications and holds a Diploma in Marketing from the Copenhagen Business School. Lene is currently located in the U.K.


Thomas W. Malnight 

Tom Malnight is a Professor of Strategy at the International Institute for Management Development (IMD) in Lausanne Switzerland. He is the co-author of The Global Trends Reports 2012 and 2013, and of The Global Trends Fieldbook. Among other work, Tom is the co-author of Ready? The 3Rs of Preparing Your Organization for the Future and Must Win Battles: How to Win Them Again and Again.  Previously Tom was on the Faculty of the Wharton School of the University of Pennsylvania.  Tom has a DBA from the Harvard Business School and an MBA from the Wharton School.