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Information and communications technologies are advancing rapidly, reshaping all aspects of our work and lives, from telecommuting to how we find information to how we interact with others.  The implications for providers of commercial goods and services are enormous, from how they manage their increasingly tech-literate workforce to how they interact with consumers and customers over time.  For the public and non-profit sectors, the changes are equally significant with new ways of connecting with constituencies, gathering tax returns or polling information to new ways of engaging communities in social activities and philanthropy.

With the data deluge increasing, there is an “attention arms race” going on – organizations are competing not only within their industry but across all industries and forms of information to gain – and keep – the attention of their consumers and customers.  It can’t be done alone.  Organizations need to manage a growing array of channels and intermediaries through which their information is filtered, aggregated and relayed to target audiences, including search engines, social networks, news sources, mobile communications providers and purchasing portals such as apps stores.  

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